Launching a new brand is a significant undertaking that requires extensive collaboration, numerous stakeholders, and critical decision-making. From an intellectual property standpoint, the decision-making process begins as soon as you contemplate the establishment of your new brand.

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Brand Name

Marketers understand that a brand encompasses much more than its name. However, choosing an appropriate name is crucial for a brand's success. It should be unique enough to set your product or service apart from competitors. The name must not merely describe the product or its qualities. Additionally, it is important to steer clear of names that closely resemble those of competitors or well-established brands in other markets. Finally, ensure that the chosen name is not culturally insensitive or potentially offensive.

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Trademark Search

Prior to choosing a brand name, it is essential to conduct a comprehensive trademark clearance search. The clearance search will also determine if there are any existing uses of a mark that is identical or similar to yours, which is crucial since not all utilised brand names are registered. It is advisable to complete this clearance search before embarking on the design of a logo and overall brand identity, as failing to do so may result in significant financial losses on a logo and brand identity that cannot be utilised.

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Trademark Registration

Once you have chosen your new brand name, it is essential to register it as a trademark to safeguard your most valuable asset. This step is crucial for protecting your brand identity as well. By registering your brand name as a trademark, you gain exclusive rights to its use and the authority to prevent others from using the same or a similar name.

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